AR Deep Dive

Geo Location Augmented Reality games have taken the world by storm, offering a unique and immersive outdoor gaming experience. These types of games utilize GPS technology to track the player’s location, and then overlay digital elements onto the real-world environment through augmented reality. One such game that has gained popularity is Pokemon Go. Players explore…

Augmented reality windshields are one of the innovative technologies that have been introduced in the automobile industry. With this technology, drivers can experience a whole new level of driving by overlaying digital information on real-life images seen through their windshields. By integrating data from various sources such as GPS, cameras and sensors into an AR…

Augmented Reality (AR) is an emerging technology that has the potential to revolutionize the workplace. With AR, employees can access real-time information and data in a way that was not possible before. However, as with any new technology, there are ethical implications to consider. One of the major concerns with AR in the workplace is…

Augmented reality (AR) is an exciting technology that has the potential to revolutionize many aspects of our lives. With AR, digital information can be overlaid onto the physical world, creating a rich and immersive experience. However, as with any new technology, there are concerns about privacy and security. One performant feature of AR that addresses…

Unlike traditional ads, which are passive experiences for consumers, AR ads allow users to actively engage with brands in ways that were previously impossible. For example, a cosmetic company could use AR technology to create virtual try-on experiences where users can see how their products look on their own faces before making a purchase decision.…

Augmented reality (AR) technology is becoming increasingly integrated into the travel industry, offering unique and exciting opportunities for travelers. But it’s not just about entertainment – AR also has the potential to greatly enhance accessibility in travel. With AR, travelers with disabilities can gain access to a wealth of information that might otherwise be difficult…

Augmented reality (AR) has gained significant popularity over the years due to its ability to enhance real-world experiences. However, despite its numerous benefits, AR technology is not without drawbacks that could negatively impact the environment. One major disadvantage of AR is that it requires a considerable amount of energy to operate. This means that as…