AR Deep Dive

Geo Location Augmented Reality games have taken the world by storm, offering a unique and immersive outdoor gaming experience. These types of games utilize GPS technology to track the player’s location, and then overlay digital elements onto the real-world environment through augmented reality. One such game that has gained popularity is Pokemon Go. Players explore…

Augmented Reality (AR) is revolutionizing the fashion industry by providing customers with an interactive and engaging shopping experience. With AR, customers can virtually try on clothes, see how certain styles look on them before making a purchase decision. One performant feature of AR in the fashion world that has been gaining popularity is virtual try-on…

Are you tired of sifting through countless travel recommendations that don’t quite fit your preferences? Look no further than augmented reality technology. Using AR, personalized travel recommendations become easier to access and navigate. By simply pointing your device at a landmark or attraction, relevant information and suggestions will stream in real-time. AR-powered personalization allows for…

Augmented Reality (AR) has become a revolutionary asset in game design, giving game developers the ability to add virtual elements to real-world environments. This technology allows players to immerse themselves in the game as if they were part of it themselves, providing an unforgettable gaming experience. One of the most performant features that AR brings…

One of the most successful augmented reality marketing campaigns was carried out by Burger King. They used AR technology to create an interactive Halloween campaign in which customers could scan a QR code on any BK-branded item and unlock a spooky AR experience using their smartphone camera. The app would display different frightening characters such…

Augmented Reality (AR) has emerged as a powerful tool for museum educators to deliver engaging and immersive educational experiences. By overlaying digital content onto real-world objects, AR enhances the visitors’ perception of their surroundings, making learning more interactive and memorable. AR technology allows museum-goers to access information about exhibits in real-time using devices such as…

As augmented reality (AR) and virtual reality (VR) become more prevalent in our daily lives, it’s important to consider the ethical and legal implications that come with these technologies. One key concern is privacy – AR/VR devices often collect personal data such as location, biometric information, and browsing history. This raises questions about who has…