AR Deep Dive

A look at current and possible futures for Augmented Reality
  • Geo Location Augmented Reality Games – Great Outdoor Fun!

    Geo Location Augmented Reality Games – Great Outdoor Fun!

    Geo Location Augmented Reality games have taken the world by storm, offering a unique and immersive outdoor gaming experience. These types of games utilize GPS technology to track the player’s location, and then overlay digital elements onto the real-world environment through augmented reality. One such game that has gained popularity is Pokemon Go. Players explore…


  • The Unseen Dangers Of Augmented Reality Gaming: How To Keep Yourself Safe

    The Unseen Dangers Of Augmented Reality Gaming: How To Keep Yourself Safe

    Augmented reality (AR) gaming is an exciting and immersive way to play games, but it’s important to remember that there are unseen dangers associated with this technology. To keep yourself safe while playing AR games, here are a few tips you should consider. Firstly, make sure that your surroundings are free from any obstacles or…


  • The Role Of Augmented Reality In Personalizing Fashion Shopping

    The Role Of Augmented Reality In Personalizing Fashion Shopping

    Augmented reality (AR) is revolutionizing the way we shop for fashion by personalizing our experience. Retailers are implementing AR technology into their stores and online platforms to enhance customers’ shopping journey, providing a unique and interactive encounter that caters to their preferences. With AR, customers can virtually try on clothes without physically trying them on…


  • Augmented Reality In The Gaming Industry: Redefining The Gaming Experience

    Augmented Reality In The Gaming Industry: Redefining The Gaming Experience

    Augmented Reality (AR) has revolutionized the gaming industry by providing an immersive experience that blurs the line between reality and virtuality. One of the most performant features of AR in gaming is its ability to provide a personalized and interactive environment for players. By incorporating real-world elements into virtual games, AR creates a more engaging…


  • Augmented Reality And The Advancement Of Medical Technology

    Augmented Reality And The Advancement Of Medical Technology

    Augmented reality (AR) has been making waves in the field of medical technology, revolutionizing surgical procedures and transforming patient care. With AR technology, doctors can perform complex surgeries with greater accuracy and precision while reducing the risk of complications. One great feature of AR is its ability to provide real-time data visualization during surgery. Surgeons…


  • The Role Of Augmented Reality In Destination Branding

    The Role Of Augmented Reality In Destination Branding

    When it comes to destination branding, augmented reality (AR) offers a plethora of opportunities. One performant feature is the ability to create immersive experiences for tourists and visitors alike. AR allows brands to overlay digital content onto real-world environments, bringing destinations to life in a way that would be impossible using traditional mediums. Take museums…


  • Augmented Reality Gaming And Its Marketing Opportunities

    Augmented Reality Gaming And Its Marketing Opportunities

    Augmented Reality (AR) gaming has emerged as a powerful tool for marketers to promote their brands and products in an innovative way. By blending virtual elements with real-life scenarios, AR gaming creates a unique user experience that is both entertaining and informative. This technology can be leveraged by businesses across various sectors to reach out…